Some people see iGaming as a product category, a compliance framework, or a battle for share of voice. Laura Sandström sees it as an ecosystem. She reads the room, understands the incentives, and notices what gets said publicly and what never makes it onto the stage. With more than two decades inside Finnish gaming and gambling, Laura has moved seamlessly between the operational realities of day to day execution and the strategic conversations that define an industry. She has

A long-time gambling executive, strategist and consultant, Vähänen has worked inside monopoly structures, competitive markets and regulatory processes while also carrying first-hand experience as a player. That combination gives him a perspective that is unusually broad and often uncomfortable. “I’ve been an active player, a casual player, and I still play,” he says. “But I’ve also led business operations for years and worked with governments, operators, media and sports orga

A lawyer by training, a compliance executive by profession, and a former professional sports bettor by experience, Koivula operates at the intersection of regulation, risk and reality. While many in the industry speak either the language of law or the logic of betting, he speaks both fluently. That dual perspective shapes his unusually pragmatic view of Finland’s gambling reform.

With Finland’s new gambling licensing system expected to launch in 2027, iGaming companies should begin preparations now to secure a...

Last week we asked whether Finland should be looking more to Denmark or Sweden when shaping its online gambling market. If the answer...

Finland stands at a pivotal moment in gambling reform. As the country prepares to open its online gambling market by 2027, legislators...

This is the final installment in our Meet the Founders series, and today we’re shining a spotlight on Wille Wilenius , an experienced...

Finnish Gaming Experts has started a partnership with Otetaan Yhdet podcast. The goal is to find a responsible partner from the gaming...

This is the second article in our Meet the Founders series.This time we spoke with Titti Myhrberg , a strategic thinker with a sharp...

Finnish Gaming Experts is proud to announce a strategic partnership with Kamlin Careers, further strengthening its position as the go-to...

Finnish Gaming Experts and Sponsor Insight Initiate Collaboration to Bring Measurable Impact and Strategic Visibility to the Gambling...

Finnish Gaming Experts and Magic Mondayz have entered into a strategic partnership to enhance their service offerings for gaming...

The Finnish government has taken a significant step toward reshaping the country’s gambling industry. A legislative proposal has been...

Finnish Gaming Experts ja Asianajotoimisto Legal Gaming aloittavat yhteistyön auttaakseen rahapeliyrityksiä menestymään Suomessa.

Did you know that 'Veikkaus' is one of Finland's most searched terms, with over 3.35 million monthly queries?

The Finnish government, under Prime Minister Petteri Orpo , is preparing to dismantle Veikkaus’ monopoly over parts of the gaming...

Join us at ICE Barcelona, the world’s premier gaming event, held from January 20–22, 2025, at the Fira Barcelona Gran Via.

The Finnish gambling advertising landscape is tightly regulated by the Lotteries Act ( Arpajaislaki ). Here are the key points about what...

For a long time, Finnish culture has been highly supportive of gambling, with the idea that money lost on games ultimately benefits good...

Every four years, Finland conducts a comprehensive population survey on gambling habits. The latest survey, “Finnish Gambling 2023”, was pub